Our story
Built by dental operators, for dental operators
Reliant Dental Partners was founded because we lived the problem firsthand — and decided to build the solution we wished existed.
Our mission
We believe every dental practice deserves a direct, sustainable relationship with its patients — one that doesn't depend on insurance middlemen, unpredictable reimbursements, or outdated billing workflows.
Reliant exists to give practices the infrastructure to build that relationship at scale: a membership platform that handles enrollment, billing, and retention automatically, paired with a growth system that turns patient data into revenue opportunities.
How Reliant started
In 2019, our founders were running a multi-location dental group in the Southeast. Like most practices, they were heavily dependent on PPO insurance — and watching margins erode every year as reimbursement rates fell and administrative costs climbed.
They tried launching an in-house membership plan. The idea was simple: offer uninsured patients a flat annual fee for preventive care, with discounts on everything else. Patients loved it. But running it was a nightmare — spreadsheets, manual renewals, missed payments, and staff time that should have been spent on patient care.
They built Reliant to solve that problem. What started as an internal tool became a platform used by hundreds of practices across the country — and the foundation for a complete membership growth system.
What we stand for
Practice-first
Every feature we build starts with a real problem from a real practice. We don't ship software for its own sake.
Radical transparency
No hidden fees, no surprise rate changes, no lock-in. We earn your business every month.
Outcomes over activity
We measure success by membership revenue growth and patient retention — not logins or feature usage.
Built to last
We're building a company for the long term. That means sustainable growth, honest relationships, and software that gets better over time.
Leadership
A team with deep roots in dental operations, healthcare technology, and growth marketing.
Marcus Webb
Co-Founder & CEO
Former dental group operator with 12 years running multi-location practices. Built Reliant after experiencing the membership management problem firsthand.
Priya Nair
Co-Founder & CTO
Healthcare technology engineer with prior experience at athenahealth and a dental SaaS startup. Leads product and engineering at Reliant.
Jordan Castillo
VP of Growth
Growth marketer who spent 8 years helping healthcare practices acquire and retain patients. Oversees the Reliant Growth System product.
Dana Osei
Head of Customer Success
Former dental office manager turned customer success leader. Ensures every practice on Reliant hits its membership revenue goals.
Ready to see Reliant in action?
Join hundreds of practices that have replaced insurance dependency with a predictable membership revenue stream.